This EV Sales Training program prepares dealer sales professionals to confidently sell the TICO Pro eSpotter using a practical, customer focused approach. You will strengthen core selling skills, build real EV product confidence, and learn how to guide buyers through the shift from diesel to electric. Each course builds on the last, moving from sales fundamentals to hands on EV positioning and real world application.
COURSE MAP
COURSE DETAIL
Course | Description | Format |
|---|---|---|
Challenger Sales Method | Build a stronger sales mindset by learning how high performing sales professionals teach, tailor, and take control of customer conversations. This course sets the foundation for more effective EV selling. | TICO Learning online course plus quiz |
The TICO Sales Process | Learn the step by step TICO approach to moving opportunities forward. You will connect Challenger behaviors to the practical flow of a spotter sale and understand what good execution looks like at each stage. | TICO Learning online course plus quiz |
Meet the TICO Pro eSpotter | Get familiar with the Pro eSpotter platform, key components, and core value story. This course gives you the baseline product confidence needed before engaging customers. | TICO Learning online course plus quiz |
Walkaround: Selling the Pro eSpotter | Practice a structured, customer focused walkaround that highlights the features buyers care about most. You will learn how to turn product features into meaningful customer value. | TICO Learning online course— video demonstration plus practice scenarios |
EV Product Knowledge | Strengthen your understanding of EV basics, charging considerations, and the materials customers rely on when evaluating electric yard tractors. | Self-guided research/review of published product information plus TICO Learning quiz |
EV Competitive Comparisons | Learn how to position the Pro eSpotter against diesel and competing EV options. You will review common buyer questions and practice clear, confident responses. | TICO Learning online course—practice scenarios and quiz |
EV Summit and Final Sales Exercise | Bring everything together in a practical selling scenario. You will apply the Challenger approach, the TICO Sales Process, and your EV knowledge in a realistic customer conversation. | In person 1-day event |
Enrollment
Log into TICO Learning and search for [NAME OF PROGRAM]
Questions? Contact Kimberly Welsh, TICO Education Manager at kwelsh@ticotractors.com