---
title: "Marketing and Branding Metrics"
slug: "marketing-and-branding-metrics"
updated: 2026-11-09T20:29:14Z
published: 2026-11-09T20:29:14Z
canonical: "knowledge.ticotractors.com/marketing-and-branding-metrics"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://knowledge.ticotractors.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Marketing and Branding Metrics

#### MB-BS-1 Dealer to follow and adhere to published TICO Brand Standards in all TICO marketing related activities. 20 Points Available

**Key Evaluation Metrics**

Self Certification: Dealer will certify the are using a Brand Standards on the TICO Knowledge website.

| Criteria | Value |
| --- | --- |
| 100% | 14 |
| 0% | 0 |

#### MB-DW-1 Dealer Website: Dealer to promote the TICO Brand following brand guidelines and utilizing current active marketing material in the following areas: New Products, Service, Parts, Rental & Lease. 20 Points Available

**Key Evaluation Metrics**

TICO Review: TICO will review your website annually for compliance to the standard

| Criteria | Value |
| --- | --- |
| 100% | 20 |
| >75% | 15 |
| >50% | 10 |
| >25% | 5 |
| <25% | 0 |

#### MB-SR-1 Exterior Signage: Dealer to have a minimum of (1) TICO sign prominently displayed on exterior or outside of each authorized branch location. If local ordinance prohibits the addition of TICO signage, dealer to submit for a waiver. Interior: Dealer to have approved TICO signage prominently placed in: Sales Area, Service Area, Parts Area, Primary Leasing & Rental Area, Mobile service trucks. 16 Points Available

**Key Evaluation Metrics**

TICO Review: TICO will review your facility annually for compliance to the standard

| Criteria | Value |
| --- | --- |
| 100% | 16 |
| >75% | 12 |
| >50% | 8 |
| >25% | 4 |
| <25% | 0 |