MB-BS-1 Dealer to follow and adhere to published TICO Brand Standards in all TICO marketing related activities. 20 Points Available
Key Evaluation Metrics
Self Certification: Dealer will certify the are using a Brand Standards on the TICO Knowledge website.
Criteria | Value |
100% | 14 |
0% | 0 |
MB-DW-1 Dealer Website: Dealer to promote the TICO Brand following brand guidelines and utilizing current active marketing material in the following areas: New Products, Service, Parts, Rental & Lease. 20 Points Available
Key Evaluation Metrics
TICO Review: TICO will review your website annually for compliance to the standard
Criteria | Value |
100% | 20 |
>75% | 15 |
>50% | 10 |
>25% | 5 |
<25% | 0 |
MB-SR-1 Exterior Signage: Dealer to have a minimum of (1) TICO sign prominently displayed on exterior or outside of each authorized branch location. If local ordinance prohibits the addition of TICO signage, dealer to submit for a waiver. Interior: Dealer to have approved TICO signage prominently placed in: Sales Area, Service Area, Parts Area, Primary Leasing & Rental Area, Mobile service trucks. 16 Points Available
Key Evaluation Metrics
TICO Review: TICO will review your facility annually for compliance to the standard
Criteria | Value |
100% | 16 |
>75% | 12 |
>50% | 8 |
>25% | 4 |
<25% | 0 |